About Us

Whether it signifies a first love, a new love, or lasting love, or simply success along the way, we think every piece of jewelry tells a story. It helps us celebrate life events, reminds us of those we love, and rewards our accomplishments — big and small. Fine jewelry lasts a lifetime, and is often handed down from one generation to the next. At Joe Escobar Diamonds, we too have a story to tell, one more than 30 years in the making, and one that has passed from one generation to the next.

Diamond Joe’s Passion

Joe Escobar Diamonds was founded by Joe Escobar in 1977. After spending 20+ years as a policeman, Joe discovered he had a passion for making and selling beautiful jewelry, or as he used to say, ‘being in the happy business.’ Perhaps wanting an escape from the harsh reality of police work, even though he loved the comradery, he wanted to do something that would stimulate his growing artistic interest in painting and sculpting so he taught himself how to make jewelry. And he was good at it. At the police department, he became known as ‘Diamond Joe’ for his love of diamonds, and his ability to offer value and quality in his tiny works of art. He would sell it wherever he had an audience in those early years — around the kitchen table at home (lovingly telling his kids to scram), or even out of his car.

While continuing to do police work by day, and jewelry making at night, he learned that jewelry offered an unexpected side benefit — it simply made people happy. This was the part he loved. As Joe’s reputation for top quality and great pricing spread, he made the risky decision (even with four kids at home to feed) to retire early from the San Jose Police Department, and follow his dream. Starting with a one-person operation, he branched out to a jewelry store with seven employees and triple the showroom size. In 1996, Joe Escobar Diamonds expanded again, opting to open one large store as opposed to a second one in a similar location. The new store opened on Hamilton Avenue in Campbell in 1996, and offered a large modern showroom, perfect for browsing through the 20 showcases of jewelry. The store also housed rooms for extensive manufacturing and service work from polishing to casting to a watchmaker’s service area — all with you, the ultimate customer in mind.

Our Customers Are Like Family to Us


David, Stacey, Joe, Mary Ann,
and Mark Escobar

Joe Escobar Diamonds is a family owned and operated business. While Joe passed away in 2006, he passed on his love of the jewelry business to his children. Stacey, Mark, and David run the family business today, maintaining its reputation for the highest standards of integrity, quality, value, selection, and service. When you enter our store, we treat you as a guest in our home and make sure you have an informative, memorable shopping experience — just like Diamond Joe would have wanted.

With six Graduate Gemologists, six master jewelers, and a third-generation master watchmaker, Joe Escobar Diamonds is rarity today as a full-service jeweler. We blend the old world art of watch making with the latest in diagnostic and computerized cleaning equipment, ensuring that each timepiece is meticulously renovated. Custom jewelry design is no different. Here, we look to the past and the future for our design inspiration. Our experienced artisans handcraft your creations, bringing your ideas to life from wax models and rendering the finished product with uncompromising attention to every detail.

At Joe Escobar Diamonds, we take pride in importing the finest quality loose diamonds and gemstones from around the world. We screen thousands of stones, and buy our inventory outright — and stand behind everything we sell. And while we specialize in custom design work, we also offer more than 25 individual jewelry lines and have 100s of unique styles in stock. We offer antique jewelry, contemporary, and traditional pieces — jewelry you won’t find in other stores.

Our customers have voted us the “Best Jewelry Store” for 10 years running, according to the San Jose Mercury News poll. We mention this not to boast about awards, but to show our unwavering commitment to customers just like you, and to thank you for your support. That’s what we are all about. At every turn, we do what it takes to keep you satisfied by creating and marketing fine quality jewelry that will capture your imagination and your heart. We think every piece of jewelry has a story waiting to be told. We’d like to help tell yours, so we invite you to come into our store and explore the world of Joe Escobar Diamonds.