Whether it signifies a first love, a new love, or lasting love, or simply success along the way, we think every piece of jewelry tells a story. It helps us celebrate life events, reminds us of those we love, and rewards our accomplishments — big and small. Fine jewelry lasts a lifetime, and is often handed down from one generation to the next. At Joe Escobar Diamonds, we too have a story to tell, one more than 40 years in the making, and one that has passed from one generation to the next.
A second career, a new dream1977
When Joe Escobar retired early from the San Jose Police Department to follow his dream, little did he know that Silicon Valley would forever change the world and help put his new jewelry store on the map. When founded in 1977, Joe Escobar Diamonds was surrounded by a ‘new’ breed of visionaries reinventing one industry after another — the perfect place for precision technology and elegance to meet. The timing could not have been more perfect. Starting in a small office in downtown San Jose the primary focus was exceptional quality diamonds and fine jewelry. Joe was soon joined in the business by his three children — Mark, David, and Stacey Escobar.
the rewards of success1988
In just 10 years, Joe Escobar’s reputation for fine quality jewelry spread throughout the growing Silicon Valley region. Joe Escobar Diamonds was becoming an icon of elegance and luxury in Silicon Valley. The retailer moved to a larger showroom in Campbell, Calif., with space for three jewelers. As Escobar’s pushed the boundaries of exquisite design with its in-house creations, the Escobar brand became synonymous with exceptional custom-designed jewelry set with the highest quality gemstones hand selected at the source.
the jewel of the valley1996
Joe Escobar Diamonds saw unlimited possibilities with its distinctive clientele and commitment to quality. It built a new, modern facility on Hamilton Avenue in Campbell, with an expansive showroom to focus on an exceptional customer service experience. The store also housed rooms for extensive manufacturing and service work from polishing and casting to complete custom jewelry fabrication.
a tradition of excellence2018-
In 2018, Joe Escobar Diamonds became a third-generation family jeweler welcoming Michael and Matthew Escobar. The singular goal? To carry on Joe Escobar’s drive for exceptional quality jewelry and watches and world-class customer service. For Joe Escobar Diamonds, the store is not just a business, it is a passion and a love for jewelry made from the finest raw materials and assembled with scrupulous attention to detail and the most exacting standards. Joe Escobar Diamonds has a fine tradition of excellence, something worth celebrating every day.